Organic shampoo is made of only natural ingredients. They do not contain ingredients like parabens, silicons, sulfates, mineral oils, PEG and GMO. Organic shampoo contains natural oils and herbs from flowers and plants and they have the same goal as non-organic shampoos: clean your hair, make it shiny and manageable. The same goes for our organic conditioners.

First of all it is very important to always check the ingredients list to make sure your products are 100% made out of natural ingredients. This is not always the case when brands claim to have natural products. The ingredients will be named by their scientific or Latin name, but you can Google these to find out they are. Products that contain 100% natural ingredients have a shorter shelf life than non-organic products. Vegan shampoo basically means that products do not contain any animal extracts or animal by-products in the ingredients or manufacturing process. Besides, these products have never been tested on animals.

Parabens are often used to improve the shelf life of shampoos and soaps. A paraben is a preservative and is used to prevent the growth of bacteria and fungus in the shampoo. The side effect of these parabans is that they can cause problems for your hair such as drying, irritating your scalp, fading your color, and even hair loss.

Sulfates are generally used in shampoos because they allow grime and dead skin cells to be removed from your hair. However, they can also strip the natural oils from the scalp and hair. This causes dry and brittle hair. They tend to strip away too much moisture, leaving the hair unhealthy.

Silicones are a group of ingredients. They are often used in shampoos to detangle and give hair a silky shine. They will block evaporation of water and keep hair hydrated. But they also block other hydrating ingredients from penetrating deep down. Silicones weigh hair (especially curls) down and prevent moisturizing ingredients from infiltrating into your hair shaft. Besides, they are difficult to wash out of your hair and your hair will either get super dry and brittle due to the lack of moisture or it will look overly greasy as a result of trying to produce more oil. This is why we do not use silicones in our products.

Mineral oil is an industrially produced derivative of crude oil. When used in hair care products they are hydrophobic , meaning they repel water. Applying mineral oil to your hair may reduce the amount of water your hair absorbs and minimize swelling. Repeated swelling and drying can damage your hair. ​ The oils that are used in our products are 100% natural. For example Argan oil, Macadamia oil, cocos oil, etcetera.

Genetically Modified Organisms are plants and other living organisms derived from modern molecular biotechnology techniques that alter the genetics of the organism. They are used in cosmetics to produces a higher level of certain ingredients. For instance, canola is often changed to make elevated levels of lauric acid which is a key ingredient in many soaps. Numerous studies on animals have shown potentially serious health risks associated with consuming genetically modified foods, including immune problems, accelerated signs of aging, infertility, insulin regulation, and changes in the spleen, kidney, liver, and digestive system. ​ Polyethylene glycols (PEGs) are products of condensed ethylene oxide and water that can have various derivatives and functions. They are used in cosmetic products as surfactants, emulsifiers, cleansing agents, humectants, and skin conditioners. Polyethylene glycol is regularly the subject of debate regarding its possible danger to health. However, to date, no scientific study has highlighted any proven health risk. Besides this, there are many doubts of the use of it in cosmetics products which is why we do not use PEG in our products.